• WHY,
• HELLO

• *ADVERTISING : DIGITAL*******
• EMIRATES L.A.
• EMIRATES CAPE TOWN
• EMIRATES KIDS GO FREE
• EMIRATES ICE SYSTEM
• EMIRATES SPECIAL FARES
• IHT
• LONELY PLANET
• SHELTER
• THE COI
• THE CREATIVE REVIEW
• VIRGIN BETS
• VIRGIN CASINO

• *ADVERTISING : PRESS*********
• EMIRATES KIDS GO FREE
• IHT
• YAKULT

• *FILM***********************
• PINGPONG
• RAINDANCE

• *OTHER PROJECTS*************
• NEW-OLD CLOCK
• PLEASE DON'T THROW IT ALL AWAY
• THE TAPE PROJECT

• *ABOUT ME*******************
• THE C.V.
• AWARDS

CREATIVE REVIEW

BRIEF Increase subscriptions to creative review.

INSIGHT Reading CR increases your creativity.

SOLUTION Manufacture (and sell online) a USB device that tests your brain activity. A microsite would house all the creative review content alongside other random stuff (monkey porn, holiday photo slide-shows, kettles boiling etc) and you can see how different things affect your brain activity.

ADVERTISING Well-known creatives/designers/animators etc will test the brain activity tester, and we will post their results on you-tube.

MEDIA Microsite / You Tube / Blogs.

BOO HOO This idea never went live.