EMIRATES L.A. : zoë

EMIRATES : L.A.

BRIEF Announce emirates’ new route to L.A, the home of movies

SOLUTION

WATCH THE CAMPAIGN OVERVIEW VIDEO here

VIEW THE ADS: empty film ad | audition ad

VIEW THE EMPTY FILM here

The short movie, THE EXPOSURE OF TOM KING, was shot in L.A. with no people in it whatsoever. People from all around the world auditioned for a role via their webcam, whereupon the website removed their background, placing them into scenes from the movie. People could customize the movie trailer to star their favorite auditionees. The hollywood casting director, AVY KAUFMAN (brokeback mountain, sixth sense, capote) chose the cast for the final movie. The final movie had a cast from all around the world, acting together in the same scenes via their webcam, but who had never met. The premiere of the movie took place in L.A. in a cinema with no people in it, and was streamed live to the website and watched all over the world.

MEDIA Online Ads / Facebook App / YouTube / Blogs / Microsite

Revolution magazine wrote a double page spread about the campaign. See the article below.

AWARDS D&AD in book – MSN silver – One Show Merit