EMIRATES : KIDS GO FREE
BRIEF Advertise that all kids under 12 fly free this summer.
SOLUTION Find the last eligible child: the child who if they had been born one second earlier would not be eligible for the offer.
Find the last eligible child in each continent which Emirates fly to. Meet with them and film a short documentary about each of them – as natural a film as possible. They would of also of got a free holiday, and when they all flew to Dubai en route to their destination we would of documented their meeting + their fun together.
Valerie Phillips was to be the director/photographer. Check out her beautiful work at www.valeriephillips.com. She was so excited. As were we.
MEDIA Microsite / Online Ads / Press / Film
BOO HOO This idea never went live. A few days after signing off on the idea, Emirates changed the details of the offer and the campaign was dead in the water. Rats. Here are some ads that could of been.
