http://www.zoehough.co.uk Zoë Hough Wed, 30 Nov 2011 01:13:36 +0000 http://www.zoehough.co.uk en http://zoehough.co.uk/BEnoculars http://zoehough.co.uk/following/zoehough.co.uk/BEnoculars Wed, 30 Nov 2011 01:13:36 +0000 Zoë Hough 2384279 Look into these binoculars and you won’t be peeking into your neighbours bathroom, or at the furry fox family at the bottom of your garden. Nope. Look into the BEnoculars and you'll see your own eyes looking back at you. People are capable of great feats. But often one of the hardest is to spend time just with themselves. No distractions. No swiping the iphone this way or that. No tweets popping up. No reading books or thinking about 'something' or 'other', but simply to sit with oneself. The BEnoculars help people begin to do this. <img src="http://payload4.cargocollective.com/1/4/132287/2384279/BEnoculars image.jpg" border="0" width="616" height="462" width_o="616" height_o="462" src_o="http://payload4.cargocollective.com/1/4/132287/2384279/BEnoculars image_o.jpg" align="left" /> http://zoehough.co.uk/NOKIA-AMAZING-EVERYDAY http://zoehough.co.uk/following/zoehough.co.uk/NOKIA-AMAZING-EVERYDAY Wed, 23 Nov 2011 11:05:11 +0000 Zoë Hough 2352063 The new Nokia Lumia lets you experience the 'Amazing Everyday'. To bring this idea to life, 'Amazings' popped up in cities all over the world (e.g Snowball vending machines on opposite sides of a street / A bus filled with butterflies / Ice-skating lanes through parks). Together with Toufic Beyhum, I developed the idea for a weekly show : The Little Amazing Show. Each episode features an 'Amazing' from that week, and is interspersed with small things to inspire viewers to make their own day more amazing. This show is part of the bigger campaign that Marketing Week listed as one of the most memorable campaigns of 2011. More episodes coming soon. Episode 5, Paris Episode 3, Madrid Episode 2, London Episode 1, Berlin The Trailer http://zoehough.co.uk/DRAW-LIKE-A-KID-THE-SCRIBBLER http://zoehough.co.uk/following/zoehough.co.uk/DRAW-LIKE-A-KID-THE-SCRIBBLER Thu, 17 Nov 2011 11:16:30 +0000 Zoë Hough 2322281 When kids draw it looks like fun. When adults draw it looks like they are trying to hard. Go back to drawing like a kid. 'The Scribbler' is a pencil designed so that you have to hold it in your fist. Just like a wee kid. Scribbler #1 <img src="http://payload1.cargocollective.com/1/4/132287/2322281/pencil9.jpg" border="0" width="616" height="461" width_o="616" height_o="461" src_o="http://payload1.cargocollective.com/1/4/132287/2322281/pencil9_o.jpg" align="left" /> <img src="http://payload1.cargocollective.com/1/4/132287/2322281/pencil10.jpg" border="0" width="616" height="461" width_o="616" height_o="461" src_o="http://payload1.cargocollective.com/1/4/132287/2322281/pencil10_o.jpg" align="left" /> <img src="http://payload1.cargocollective.com/1/4/132287/2322281/pencil11.jpg" border="0" width="616" height="461" width_o="616" height_o="461" src_o="http://payload1.cargocollective.com/1/4/132287/2322281/pencil11_o.jpg" align="left" /> <img src="http://payload1.cargocollective.com/1/4/132287/2322281/pencil12.jpg" border="0" width="616" height="461" width_o="616" height_o="461" src_o="http://payload1.cargocollective.com/1/4/132287/2322281/pencil12_o.jpg" align="left" /> <img src="http://payload1.cargocollective.com/1/4/132287/2322281/pencil13.jpg" border="0" width="616" height="461" width_o="616" height_o="461" src_o="http://payload1.cargocollective.com/1/4/132287/2322281/pencil13_o.jpg" align="left" /> <img src="http://payload1.cargocollective.com/1/4/132287/2322281/pencil14.jpg" border="0" width="616" height="461" width_o="616" height_o="461" src_o="http://payload1.cargocollective.com/1/4/132287/2322281/pencil14_o.jpg" align="left" /> Scribbler #2 <img src="http://payload1.cargocollective.com/1/4/132287/2322281/pencil 8.jpg" border="0" width="616" height="461" width_o="616" height_o="461" src_o="http://payload1.cargocollective.com/1/4/132287/2322281/pencil 8_o.jpg" align="left" /> <img src="http://payload1.cargocollective.com/1/4/132287/2322281/pencil7.jpg" border="0" width="616" height="461" width_o="616" height_o="461" src_o="http://payload1.cargocollective.com/1/4/132287/2322281/pencil7_o.jpg" align="left" /> <img src="http://payload1.cargocollective.com/1/4/132287/2322281/Pencil1.jpg" border="0" width="616" height="461" width_o="616" height_o="461" src_o="http://payload1.cargocollective.com/1/4/132287/2322281/Pencil1_o.jpg" align="left" /> <img src="http://payload1.cargocollective.com/1/4/132287/2322281/pencil2.jpg" border="0" width="616" height="461" width_o="616" height_o="461" src_o="http://payload1.cargocollective.com/1/4/132287/2322281/pencil2_o.jpg" align="left" /> <img src="http://payload1.cargocollective.com/1/4/132287/2322281/pencil 3.jpg" border="0" width="616" height="461" width_o="616" height_o="461" src_o="http://payload1.cargocollective.com/1/4/132287/2322281/pencil 3_o.jpg" align="left" /> <img src="http://payload1.cargocollective.com/1/4/132287/2322281/pencil4.jpg" border="0" width="616" height="461" width_o="616" height_o="461" src_o="http://payload1.cargocollective.com/1/4/132287/2322281/pencil4_o.jpg" align="left" /> <img src="http://payload1.cargocollective.com/1/4/132287/2322281/pencil5.jpg" border="0" width="616" height="461" width_o="616" height_o="461" src_o="http://payload1.cargocollective.com/1/4/132287/2322281/pencil5_o.jpg" align="left" /> <img src="http://payload1.cargocollective.com/1/4/132287/2322281/pencil 6.jpg" border="0" width="616" height="461" width_o="616" height_o="461" src_o="http://payload1.cargocollective.com/1/4/132287/2322281/pencil 6_o.jpg" align="left" /> http://zoehough.co.uk/PAINT-LIKE-A-KITTEN http://zoehough.co.uk/following/zoehough.co.uk/PAINT-LIKE-A-KITTEN Tue, 15 Nov 2011 16:37:36 +0000 Zoë Hough 2309792 I wanted to paw like a kitten at the canvas. So i got a saw. And i sawed up that paintbrush. <img src="http://payload.cargocollective.com/1/4/132287/2309792/paintbrush1.jpg" border="0" width="616" height="461" width_o="616" height_o="461" src_o="http://payload.cargocollective.com/1/4/132287/2309792/paintbrush1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/132287/2309792/paintbrush2.jpg" border="0" width="616" height="461" width_o="616" height_o="461" src_o="http://payload.cargocollective.com/1/4/132287/2309792/paintbrush2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/132287/2309792/paintbrush3.jpg" border="0" width="616" height="461" width_o="616" height_o="461" src_o="http://payload.cargocollective.com/1/4/132287/2309792/paintbrush3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/132287/2309792/paintbrush4.jpg" border="0" width="616" height="461" width_o="616" height_o="461" src_o="http://payload.cargocollective.com/1/4/132287/2309792/paintbrush4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/132287/2309792/paintbrush5.jpg" border="0" width="616" height="461" width_o="616" height_o="461" src_o="http://payload.cargocollective.com/1/4/132287/2309792/paintbrush5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/132287/2309792/paintbrush6.jpg" border="0" width="616" height="461" width_o="616" height_o="461" src_o="http://payload.cargocollective.com/1/4/132287/2309792/paintbrush6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/132287/2309792/paintbrush7.jpg" border="0" width="616" height="461" width_o="616" height_o="461" src_o="http://payload.cargocollective.com/1/4/132287/2309792/paintbrush7_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/132287/2309792/paintbrush8.jpg" border="0" width="616" height="461" width_o="616" height_o="461" src_o="http://payload.cargocollective.com/1/4/132287/2309792/paintbrush8_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/132287/2309792/paintbrush9.jpg" border="0" width="616" height="461" width_o="616" height_o="461" src_o="http://payload.cargocollective.com/1/4/132287/2309792/paintbrush9_o.jpg" align="left" /> http://zoehough.co.uk/Hullo http://zoehough.co.uk/following/zoehough.co.uk/Hullo Tue, 08 Nov 2011 08:09:28 +0000 Zoë Hough 2270711 I freelance as a creative in ad agencies. Most of these freelance gigs go on for a fair few months. So i try to impose a little unemployment on myself now and then. Here, on this tiny corner of the internet, are some things from both my employments and my unemployments. In my advertising i aim for communications that the consumer won't think of as an 'advert'. My personal projects are usually in the human nonsense of the lonely, the love. But sometimes not. Do take peek at my CV or Awards if you so wish. I'm based in London, England, but am happy to travel. It any of it makes you want to get in touch then don't be shy: Phone me on (+44) 7745 977 128 Email me at hough.zoe@gmail.com Skype wing_wong_ Stalk me here Double stalk me here Tweet me there Meet me under the orange tree when the sun goes down. Linkedin me if you really love busy busy business. Cheers, Zoë http://zoehough.co.uk/CV http://zoehough.co.uk/following/zoehough.co.uk/CV Tue, 08 Nov 2011 08:09:26 +0000 Zoë Hough 2270739 WORK Freelance Creative 12/2011 Saatchi & Saatchi (Pitch) 07/2011 - 11/2011 Hypernaked (Unilever, Nokia) 03/2011 - 06/2011 Momentum (Rowntrees / Pitches) 02/2011 Refresh (Pitch win for Nokia) 02/2011 We Are Social (Sony) 09/2010 - 01/2011 Ogilvy (Dove) 08/2010 Blast Radius (Starbucks) 07/2010 180amsterdam (Emirates) 03/2010 - 04/2010 Y+R/Saint (Bacardi / Abbey Road Shop) 01/2010 - 03/2010 AKQA (Nike) 09/2009 - 12/2009 Fallon (Pitch win for Unilever global above-the-line / LowLow / Eurostar) 06/2005 - 03/2006 Wieden+Kennedy / Albion Happy Ever After Creative 04/2006 - 08/2009 Lean Mean Fighting Machine (Interactive agency of the year, Cannes 08) Tutor 03/2007 - 06/2009 Miami Ad School London Economist 09/2001 - 06/2002 Department of Work & Pensions EDUCATION 09/2003 - 07/2004 PgDip, Copywriting & Art Direction. West Herts college 09/1997 - 05/2001 First Class MA Economics & Management. St Andrews University 1999 - 2000: Scholarship to Queens University Business School, Canada 1998 - 1999: Top student, Economics. 1997 - 1998, 1998 - 1999: Top student, Management. ADVERTISING AWARDS 2009 D&AD in book (Emirates L.A.) MSN Silver (Emirates L.A.) One Show Merit (Emirates L.A.) 2008 Cannes Gold lion (Virgin Bets) Best young European team 2008: Gold award Winner of the wanted ads: young team of the year 2008 Lean Mean Fighting Machine winning interactive agency of the year (Cannes) MSN Best in show (Virgin Bets) MSN Gold (Virgin Bets) One show interactive Silver (Virgin Bets) Creative circle Bronze (Virgin Bets) 2007 Campaign ‘face to watch’ D&AD yellow pencil (Virgin Casino) Campaign digital award winner (Emirates Time Will Fly) Campaign digital award winner (COI anti-smoking) One show interactive Silver (Virgin Casino) MSN Gold (Virgin Casino) MSN Silver (COI anti-smoking) 2006 D&AD integrated nomination (Yakult) ANNAs commendation (Yakult) http://zoehough.co.uk/Awards http://zoehough.co.uk/following/zoehough.co.uk/Awards Tue, 08 Nov 2011 08:09:25 +0000 Zoë Hough 2270751 2009 D&AD in book (Emirates L.A.) MSN Silver (Emirates L.A.) One Show Merit (Emirates L.A.) 2008 Cannes Gold lion (Virgin Bets) Best young European team 2008: Gold award Winner of the wanted ads: young team of the year 2008 Lean Mean Fighting Machine winning interactive agency of the year (Cannes) MSN Best in show (Virgin Bets) MSN Gold (Virgin Bets) One show interactive Silver (Virgin Bets) Creative circle Bronze (Virgin Bets) 2007 Campaign ‘face to watch’ D&AD yellow pencil (Virgin Casino) Campaign digital award winner (Emirates Time Will Fly) Campaign digital award winner (COI anti-smoking) One show interactive Silver (Virgin Casino) MSN Gold (Virgin Casino) MSN Silver (COI anti-smoking) 2006 D&AD integrated nomination (Yakult) ANNAs commendation (Yakult) http://zoehough.co.uk/SHELTER http://zoehough.co.uk/following/zoehough.co.uk/SHELTER Tue, 08 Nov 2011 00:26:05 +0000 Zoë Hough 2023724 When you think of Shelter you probably think of a homeless charity. But actually they deal with all sorts of housing problems. So...the strategy developed was ‘be happy at home’. Al Buchanan-Dunlop and Al Shapowal thought of that one. I was a creative director on the project and wrote the three ads below. http://zoehough.co.uk/NIKE-PLAY-IT-YOUR-WAY http://zoehough.co.uk/following/zoehough.co.uk/NIKE-PLAY-IT-YOUR-WAY Tue, 08 Nov 2011 00:22:28 +0000 Zoë Hough 2087808 This was a spec brief from Momentum London to get them on future pitch lists for Nike. Nike were about to launch the Nike Breath 2k11 : a Nike ID tennis shoe. The insight behind the campaign is that we know exactly where tennis fans are to be found. On Tennis Courts. So, the campaign begins with words popping up in the chainlink fences surrounding tennis courts. Yep, the balls will get nicked. And that's a good thing, as each ball has a url printed on it, which takes them to the Nike website .... read more below. <img src="http://payload.cargocollective.com/1/4/132287/2087808/nike words disappering.jpg" border="0" width="616" height="462" width_o="616" height_o="462" src_o="http://payload.cargocollective.com/1/4/132287/2087808/nike words disappering_o.jpg" align="left" caption="The balls get taken"/> <img src="http://payload.cargocollective.com/1/4/132287/2087808/nike montage.jpg" border="0" width="616" height="462" width_o="616" height_o="462" src_o="http://payload.cargocollective.com/1/4/132287/2087808/nike montage_o.jpg" align="left" caption="Words pop up on courts around the country"/> <img src="http://payload.cargocollective.com/1/4/132287/2087808/nike video.jpg" border="0" width="616" height="462" width_o="616" height_o="462" src_o="http://payload.cargocollective.com/1/4/132287/2087808/nike video_o.jpg" align="left" caption="Campign launch video - Juan Martin Del Potro smashes the balls into the fence to create a swoosh"/> <img src="http://payload.cargocollective.com/1/4/132287/2087808/nike site.jpg" border="0" width="616" height="462" width_o="616" height_o="462" src_o="http://payload.cargocollective.com/1/4/132287/2087808/nike site_o.jpg" align="left" caption="People visit the website to read the whole mantra"/> <img src="http://payload.cargocollective.com/1/4/132287/2087808/nike event.jpg" border="0" width="616" height="462" width_o="616" height_o="462" src_o="http://payload.cargocollective.com/1/4/132287/2087808/nike event_o.jpg" align="left" caption="Event where peoples shoes get created by artists"/> <img src="http://payload.cargocollective.com/1/4/132287/2087808/nike shoe.jpg" border="0" width="616" height="462" width_o="616" height_o="462" src_o="http://payload.cargocollective.com/1/4/132287/2087808/nike shoe_o.jpg" align="left" caption="If your shoe gets created you win it for free"/> What do the words on fences spell out? Lob it deeper / Volley it harder / Straight down the line / Swipe it through the legs / Throw a tantrum / Slice it / Lob it / Smash it / Softly softly catchy monkey / Barely in, but never out / Darn that's a fine dropshot / Ace / After ace / After ace on a second serve / Win the advantage / Play after work ..... Love the game / Whatever your game / Play it your way On the website all these words can be viewed in sequence of where they appears up and down the country - just one word on each fence. Now we have people on the website we ask them to design their own Nike Breathe 2k11 shoe. A group of artists are creating uploaded designs out of balls in a high-profile london location. And if they design your shoe you get it for free. Niiiiice. http://zoehough.co.uk/NEW-OLD-CLOCK http://zoehough.co.uk/following/zoehough.co.uk/NEW-OLD-CLOCK Tue, 08 Nov 2011 00:13:49 +0000 Zoë Hough 2021764 I’ve come across many clocks in fleamarkets / street corners / people’s homes that have just stopped working. I started photographing them back in 2008 and now have photos of different clocks which each stopped working at a different minute of the day. 720 ‘minutes’ live in a digital screen. Each minute the picture changes to show the clock which stopped working at that particular minute….and so old clocks which stopped working have been brought back to their intended job of telling the correct time. Below are a few of my favorite minutes from the clock <img src="http://payload.cargocollective.com/1/4/132287/2021764/0136.jpg" border="0" width="616" height="462" width_o="616" height_o="462" src_o="http://payload.cargocollective.com/1/4/132287/2021764/0136_o.jpg" align="left" caption="01:36"/> <img src="http://payload.cargocollective.com/1/4/132287/2021764/0739.jpg" border="0" width="616" height="462" width_o="616" height_o="462" src_o="http://payload.cargocollective.com/1/4/132287/2021764/0739_o.jpg" align="left" caption="07:39"/> <img src="http://payload.cargocollective.com/1/4/132287/2021764/1226.jpg" border="0" width="616" height="462" width_o="616" height_o="462" src_o="http://payload.cargocollective.com/1/4/132287/2021764/1226_o.jpg" align="left" caption="12:26"/> <img src="http://payload.cargocollective.com/1/4/132287/2021764/0546.jpg" border="0" width="616" height="462" width_o="616" height_o="462" src_o="http://payload.cargocollective.com/1/4/132287/2021764/0546_o.jpg" align="left" caption="05:47"/> <img src="http://payload.cargocollective.com/1/4/132287/2021764/0226.jpg" border="0" width="616" height="462" width_o="616" height_o="462" src_o="http://payload.cargocollective.com/1/4/132287/2021764/0226_o.jpg" align="left" caption="02:29"/> <img src="http://payload.cargocollective.com/1/4/132287/2021764/0357.jpg" border="0" width="616" height="462" width_o="616" height_o="462" src_o="http://payload.cargocollective.com/1/4/132287/2021764/0357_o.jpg" align="left" caption="03:57"/> <img src="http://payload.cargocollective.com/1/4/132287/2021764/0525.jpg" border="0" width="616" height="462" width_o="616" height_o="462" src_o="http://payload.cargocollective.com/1/4/132287/2021764/0525_o.jpg" align="left" caption="05:25"/> <img src="http://payload.cargocollective.com/1/4/132287/2021764/0606.jpg" border="0" width="616" height="462" width_o="616" height_o="462" src_o="http://payload.cargocollective.com/1/4/132287/2021764/0606_o.jpg" align="left" caption="06:06"/> <img src="http://payload.cargocollective.com/1/4/132287/2021764/0117.jpg" border="0" width="616" height="462" width_o="616" height_o="462" src_o="http://payload.cargocollective.com/1/4/132287/2021764/0117_o.jpg" align="left" caption="01:17"/>