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online campaign for emirates to announce their new route to cape town.

users online can literally say hello to cape town, and watch the reaction live.

interactive billboards in capetown are equipped a digital screen, speakers and webcam. online ads stream the webcam footage.

when the users enters their name and presses the 'say hello to capetown' button, a pre-recorded voice says hello in capetown, and the user can watch the reaction of passers-by in cape town. the billboard in cape town shows the message 'zoe in london just said hello'.

the website would show the different locations of the billboards in cape town where you can say hello (top of table mountain, long street, the beach etc).

screens where you can say hello to cape town would be installed in airports.

online campaign for emirates to announce their new route to cape town.

users online can literally say hello to cape town, and watch the reaction live.

interactive billboards in capetown are equipped a digital screen, speakers and webcam. online ads stream the webcam footage.

when the users enters their name and presses the 'say hello to capetown' button, a pre-recorded voice says hello in capetown, and the user can watch the reaction of passers-by in cape town. the billboard in cape town shows the message 'zoe in london just said hello'.

the website would show the different locations of the billboards in cape town where you can say hello (top of table mountain, long street, the beach etc).

screens where you can say hello to cape town would be installed in airports.